disco70 - How it all started ......
We've been asked many times ..
" so what's the story behind disco70 ? .. where did the name come from ? "
so here's some words from StuFlock on the background of where it all began ...
" Motocross was a hobby I first enjoyed at the age of 4 years old. I seemed to take to the balance and feeling of it quite naturally and soon discovered the buzz of going faster and jumping further !
I competed in my first race in 1989 at 10 years old. The track was awesome , there were a strong line-up of kids with more experience than me , and I was nervous as hell ... however , despite a few tumbles I had a good day and was very proud to pick up my first trophy.
Climbing up through the Youth ranks from then on I managed to Win a few Scottish and British Championship titles along the way , even peaking with an eye opening 2nd Overall in one of the biggest European International Youth Events over in Holland in 1996.
Since leaving school in 1997 I was fortunate enough to fall into full-time motocross , racing in Scottish and British Championship competition. I was building in confidence and riding with quite a flambouyant style.
For the next couple of years I chose events across the UK which combined both racing and jump competitions ... and managed to Win a lot of them ! This was good fun and allowed me to take in a few quid at the same time. The Freestyle MX scene in the UK was starting to build momentum , and I was one of the original performers :-)
So both my Racing and Freestyle were going well at the turn of the millenium , I had scored my first points in the premier 250cc class at Motocross World Championship and I was selected to be a part of the first ever Red Bull Freestyle MX UK Tour .. I became the only rider in the UK to be doing both , and that's a fact which still remains true to this day !
While it was fun doing both show riding and high level racing , the desire to be the fastest on track would once again take priority. Picking up a ride for Honda to focus on 
World Championship Motocross meant all attention turned to racing in 2002 & 03. With that focus and support I finally managed to reach the highest level in racing gaining results of 1st in British Championship , 3rd in European , and a best of 4th in the World Championship ...
" It was one day in Summer 2004 when the nickname 'disco' was used for the first time ... "
Catching up with an Australian mechanic friend Byron Draper at one of the British events , he commented I was looking very 'disco' with my multi coloured kit and bike ! .. We laughed and joked at the time , however the name was to stick and soon catch on !
As internet was becoming more prominent and social profiles growing , I soon took the new nickname online. I chose the number '70' for racing in the 2005 season and with a great design team around me we came up with a new look bike graphic and shirt print that really stood out as I shredded on track ! "
There was a buzz about doing something different , and it wasn't long before the idea for the first hoodie came about. The logo was looking sick , and with a great help from Dirt Bike Rider we had a featured advert and pull-out poster in the biggest UK Motocross magazine !
... 'disco70' had spread across the nation , and hoody sales took off !
Since then the brand has been through busy times and quiet spells , and changed ownership from Stuart into the capable hands of Louise as boss ! Disco70 have supported great athletes across some awesome extreme sports , and also taken on supply of various other great products to supply our customers !
It has been a fun ride ! Thanks for being a part of it :-)
.... braaaap .... !
disco70
